More feature flags related terms

Average order value


Average Order Value (AOV) is a key metric in eCommerce and retail that measures the average amount spent each time a customer places an order over a defined period of time. It is calculated by dividing total revenue by the number of orders.


AOV is crucial for understanding customer purchasing behavior, optimizing pricing strategies, and evaluating overall business health. It helps businesses gauge the effectiveness of marketing efforts and pricing strategies, and it's instrumental in making informed decisions about product pricing, marketing tactics, and customer experience improvements.


\[ AOV = \frac{\text{Total Revenue}}{\text{Number of Orders}} \]

Strategies to Increase AOV


Improving Average Order Value is a strategic goal for any retail or eCommerce business seeking to enhance profitability and understand customer behavior better. By focusing on tactics that encourage customers to spend more per transaction, companies can increase their revenue potential while providing value that keeps customers coming back.


Above-fold refers to the visible portion of a webpage, critical for engaging users and driving conversions. Key content and actions placed here optimize user experience.

Learn about Above-fold


Below-fold refers to the webpage portion hidden from view without scrolling, essential for delivering supplementary information and enhancing user engagement beyond the initial viewport.

Learn about Below-fold

Bounce rate

Bounce rate measures the percentage of visitors who leave a website after viewing only one page, reflecting engagement and content relevance. Strategies to reduce bounce rate involve improving content, user experience, and page performance.

Learn about Bounce rate

Increase your average order value through experimentation

No credit-card required - 30 day trial included