More feature flags related terms



Below-fold refers to the portion of a webpage that is not visible to the user without scrolling down. The term originates from newspaper publishing, denoting content that appears below the physical fold of the paper. In digital design, below-fold content plays a crucial role in engaging users and providing additional, valuable information beyond the initial viewport.


The strategic placement of content below-fold can influence user engagement and website performance. While above-fold content must capture immediate attention, below-fold content is essential for delivering deeper, more detailed information to users who are interested enough to scroll.


Key Benefits


Understanding the dynamics of above-fold and below-fold content is crucial in web design and user experience strategy. While capturing the user's immediate attention above-fold is vital, effectively utilizing the below-fold space is key to providing a comprehensive and engaging user journey on a website. By balancing the content and design across these areas, websites can maximize user engagement and achieve their objectives more effectively.

Average order value

AOV in eCommerce and retail measures average spending per order, vital for pricing strategies and business profitability through tactics like upselling and loyalty programs.

Learn about Average order value

Bounce rate

Bounce rate measures the percentage of visitors who leave a website after viewing only one page, reflecting engagement and content relevance. Strategies to reduce bounce rate involve improving content, user experience, and page performance.

Learn about Bounce rate

Call-to-Action (CTA)

A Call-to-Action (CTA) prompts users to take specific actions, such as subscribing or making a purchase, guiding them through the customer journey and boosting engagement and conversions.

Learn about Call-to-Action (CTA)

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