More feature flags related terms

Bounce rate


Bounce rate is a metric used in web analytics to measure the percentage of visitors who enter a website and then leave ("bounce") rather than continuing to view other pages within the same site. It is a critical indicator of user engagement and content relevance, providing insights into how well a site captures the interest of its audience.


A high bounce rate can indicate that a website's landing pages are not relevant or engaging enough to encourage visitors to explore further. Conversely, a lower bounce rate suggests that the site effectively draws visitors deeper into its content or towards a desired action, such as making a purchase or signing up for a newsletter.


\[ \text{Bounce Rate} = \left( \frac{\text{Number of Single-page Sessions}}{\text{Total Number of Sessions}} \right) \times 100 \]

This formula calculates the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the analytics server.

Strategies to Reduce Bounce Rate

Key Benefits


Bounce rate is a vital metric for understanding and improving website performance. By analyzing bounce rates and implementing strategies to reduce them, website owners and marketers can enhance user engagement, improve SEO rankings, and increase conversion rates. Focusing on content relevance, user experience, and page performance are key factors in achieving these improvements.


Below-fold refers to the webpage portion hidden from view without scrolling, essential for delivering supplementary information and enhancing user engagement beyond the initial viewport.

Learn about Below-fold

Call-to-Action (CTA)

A Call-to-Action (CTA) prompts users to take specific actions, such as subscribing or making a purchase, guiding them through the customer journey and boosting engagement and conversions.

Learn about Call-to-Action (CTA)

Churn rate

Churn rate measures the percentage of customers who stop using a company's service or product within a given time, crucial for understanding customer retention and satisfaction, with strategies to reduce churn including enhancing customer experience and engagement.

Learn about Churn rate

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