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Churn rate


Churn rate, also known as the rate of attrition, is a business metric that measures the percentage of customers or subscribers who stop using a company's service or product within a given time period. It is a critical indicator of customer retention and satisfaction, providing insights into the overall health and sustainability of a business.


Understanding churn rate is crucial for businesses as it directly impacts revenue and growth. A high churn rate indicates potential issues with the product, service, or customer experience, while a low churn rate suggests customer satisfaction and loyalty. Companies strive to reduce their churn rate by improving customer engagement, product value, and overall service quality.


Churn rate is typically calculated by dividing the number of customers lost during a period by the total number of customers at the beginning of that period, then multiplying by 100 to get a percentage.

Strategies to Reduce Churn Rate

Key Benefits


Churn rate is a vital metric that businesses monitor closely to gauge customer retention and satisfaction. By understanding and addressing the underlying factors contributing to churn, companies can improve their customer experience, enhance product value, and ultimately achieve more stable and sustainable growth. Reducing churn rate is not just about retaining customers but also about building a loyal customer base that supports long-term business success.


Above-fold refers to the visible portion of a webpage, critical for engaging users and driving conversions. Key content and actions placed here optimize user experience.

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Call-to-Action (CTA)

A Call-to-Action (CTA) prompts users to take specific actions, such as subscribing or making a purchase, guiding them through the customer journey and boosting engagement and conversions.

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Click-through rate

CTR measures how many users click on a link compared to those who view it, crucial for optimizing marketing strategies.

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