More feature flags related terms

Feature lifecycle management


Feature Lifecycle Management (FLM) is a systematic approach to managing the evolution of software features from conception to retirement. It encompasses planning, development, deployment, maintenance, and eventual phasing out of features, ensuring they remain relevant and effective throughout their lifespan.



  1. Conception and Planning: Ideate and define the scope and objectives of new features.
  2. Development and Testing: Develop, test, and refine features before deployment.
  3. Deployment: Introduce features to users, often using methods like feature flags for controlled rollouts.
  4. Monitoring and Feedback: Collect and analyze user feedback and performance data.
  5. Maintenance and Improvement: Continuously update the feature based on feedback and evolving requirements.
  6. Retirement: Phase out features that are no longer beneficial or relevant.

Key Features

Best Practices


Feature Lifecycle Management is critical for maintaining the relevance and effectiveness of features in software products. Through systematic management and continuous iteration, FLM ensures that features contribute positively to the user experience and the overall value of the software throughout their operational life.

Dark launching

Releasing a new feature to a subset of users without them being aware of it, for testing purposes.

Learn about Dark launching

Flag-driven release

Using feature flags to manage and control the release process.

Learn about Flag-driven release

Gradual rollouts

Slowly rolling out a feature to incrementally increase the user base over time.

Learn about Gradual rollouts

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