More feature flags related terms

Customer journey management


Customer journey management refers to the process of designing, understanding, and optimizing the customer's experience from the initial awareness stage through to purchase and beyond. It involves mapping out all the touchpoints a customer interacts with across multiple channels and ensuring a cohesive, positive experience that meets their needs and expectations. This approach is holistic, considering the entire spectrum of interactions a customer has with a brand.


Effective customer journey management is crucial for businesses aiming to foster loyalty, enhance customer satisfaction, and drive conversions. By thoroughly understanding and meticulously managing the customer journey, businesses can identify pain points, optimize interactions, and create a seamless experience that encourages repeat business and referrals.

Key Components

Strategies for Optimization

Key Benefits


Customer journey management is a comprehensive approach that goes beyond individual interactions to consider the full range of experiences a customer has with a brand. By effectively managing the customer journey, businesses can not only meet but exceed customer expectations, fostering loyalty and driving long-term success. This requires a commitment to understanding customer needs, leveraging data, and ensuring organization-wide collaboration in pursuit of exceptional customer experiences.


Above-fold refers to the visible portion of a webpage, critical for engaging users and driving conversions. Key content and actions placed here optimize user experience.

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Correlation quantifies the degree to which two variables are related, ranging from -1 to +1. It's useful for analysis but doesn't imply causation and has limitations like not capturing non-linear relationships and being sensitive to outliers.

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Daily active users

Daily Active Users (DAU) measures the unique users engaging with a digital service daily, indicating app engagement, user retention, and product appeal.

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