More feature flags related terms

Bucket testing


Bucket testing, also known as A/B testing or split testing, is a method used to compare two versions of a webpage or app against each other to determine which one performs better. Essentially, it involves showing two variants (A and B) to different segments of users under similar conditions and analyzing which variant achieves better performance on specified metrics, such as conversion rates, click-through rates, or engagement levels.


The primary goal of bucket testing is to make data-driven decisions regarding changes to a website or app. By empirically testing hypotheses on how certain variations affect user behavior, companies can optimize their digital properties to improve user experience and achieve business objectives more effectively.


  1. Hypothesis Formation: Start with a hypothesis about how a change might improve user experience or performance.
  2. Variant Creation: Create two or more versions of a webpage or app feature — the original (control) and the modification(s) (variant).
  3. Randomized Assignment: Randomly assign users to either the control group or one of the variant groups to ensure unbiased results.
  4. Data Collection and Analysis: Collect and analyze data on how each group interacts with the version they see, focusing on predefined metrics.
  5. Decision Making: Use statistical analysis to determine which version performed better and whether the results are significant. Implement the winning version if it proves to be superior.

Key Benefits


Bucket testing is a powerful tool for improving website and app performance. By allowing data to guide design and feature decisions, companies can systematically enhance the user experience, increase conversions, and reduce the risks associated with making changes to their digital properties. This approach ensures that improvements are always aligned with what users want and need, leading to more successful and user-friendly digital products.

Behavioral targeting

Behavioral targeting tailors ads to user interests, boosting engagement and conversions by delivering personalized content based on browsing history and online behavior.

Learn about Behavioral targeting

Confidence interval

Confidence intervals in A/B testing provide a range of plausible values for the true difference in performance metrics between variations, guiding decision-making and interpretation of results.

Learn about Confidence interval

Conversion rate

Conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase, indicating the effectiveness of marketing and website design efforts in driving revenue.

Learn about Conversion rate

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