More feature flags related terms

A/B testing


A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. It's essential for optimizing user experience and increasing conversion rates.


  1. Create Two Versions: Version A (control) and Version B (variant) differ in one key element.
  2. Randomized Exposure: Users are randomly assigned to either version.
  3. Data Collection and Analysis: User interaction with each version is measured to determine which is more effective.

Key Benefits


A/B testing is a vital tool for informed decision-making in digital environments, leading to optimized user experiences and better business outcomes. See how Tggl can help you run A/B tests on your website or app.

A/A testing

A/A testing validates A/B testing methods by comparing identical content versions to uncover anomalies, establish a benchmark for future tests, and enhance confidence in testing processes and tools.

Learn about A/A testing


Bayesian methodology updates beliefs based on prior knowledge and new evidence, offering flexibility and clear interpretability. It's valuable for understanding uncertainty and predicting events in fields like machine learning and decision-making.

Learn about Bayesian

Behavioral targeting

Behavioral targeting tailors ads to user interests, boosting engagement and conversions by delivering personalized content based on browsing history and online behavior.

Learn about Behavioral targeting

Start running A/B tests now

No credit-card required - 30 day trial included